Press

TruckerDeluxe.com By Daniel, JUNE 27, 2011

As part of our ongoing series of interviews with the creative minds behind the brands we sell, we hunted down Second Sunday founder and mastermind Brady Huff for a few questions about his new clothing label, men’s fashion in general, and the creative process behind Second Sunday.

TruckerDeluxe: What drove you to strike out on your own and start Second Sunday?
Brady Huff: I worked as the VP of Sales and Merchandising Manager for Monarchy Collection for 6 years. I felt that I grew with the brand as much as I could and decided to move on and try something for myself.

What was the ideal, or aesthetic that you had in mind when you created the brand?
I originally thought knits were going to be a strong category and I still feel like graphic tees have a niche as long as its something innovative enough to catch everyone’s eye. I came up with a 2ply style shirt using a 50/50 outer shell as a burn out on top of a 60 single inner shell with a printed graphic. We also printed on the top burn out layer, this gives the graphics texture as well as a 3 dimensional feel. The stores and our customers are reacting very well to this type of styling.

California Apparel News JANUARY 21–27, 2011
Second Sunday's lifestyle approach to dressing men is to keep them up to speed on fashion yet not venture over the top. > Brady James Huff, who founded the Los Angeles– based line in 2010, created the collection to offer both functional design and quality craftsmanship at a reasonable price point. "That's our take on where we feel like fashion's going," said Huff, who was vice president of sales at the Monarchy Collection until he started his own concern last year. "We
focused on fabrications, designs and trims to make [the brand] stand out. [And] our price points are really, really good as well, which I think is a big part of today's market."

Second Sunday includes a core fashion line and a secondary comfortable living line called Rehab by Second Sunday. The brand launched at Project Las Vegas last August and has already been picked up by fashion-forward online sites and boutiques such as RevolveClothing.com, Atrium in New York, Politix in Los Angeles and Ian in Seattle. Wholesale prices are $20 for graphic T-shirts, $36 for wovens, $68 to $72 for jackets, $98 to $120 for leather jackets, and $52 to $68 for denim and non-denim bottoms. "We're really trying to be price-point efficient but not jeopardize quality or construction by all means," Huff explained. "It's not the cheapest line that's out there, but I feel like for what we're offering and giving the customer, it is super competitive."
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